A Beginners Guide to Growing Your Social Following
Social media is the marketplace these days. So if you don’t have an online presence yet, you need one. And even if you do have a website or blog out there, you’ll be wanting to increase the number of...
View ArticleA Picture is Worth a Thousand Words – How to Build a Genuine Following on...
Since being appropriated by Facebook, Instagram’s reach and user base has grown exponentially. However, much like Snapchat and other more specialised social networks, most see it as the domain of...
View ArticleHow To Find And Utilise Key Influencers
When you first begin your marketing task of growing your following on social media, some of the numbers out there may start to frighten you. You set up a Twitter account and have absolutely zero...
View Article4 Pinterest Marketing Hacks
I pretty much instantly fell in love with Pinterest – even though, as I must admit, I was a bit of a latecomer to the platform. In fact, it was only a little over a year ago that I found my way into...
View ArticleHow To Organise Your Social Media Budget
It has been a relatively short amount of time since social media became a medium through which business could promote their products and services and much has changed in the landscape since. Back...
View ArticleHow To Use Tumblr. To Boost Your Business
There are already so many social media platforms out there and the internet is chock full of guides to show you how to apply them to your business strategy. However, one which you may not have...
View ArticleAre You Using Social Media To Market Your Mobile App?
Mobile apps are huge. I’m sure that this doesn’t come as news to you, but the scope of the endemic may do. Mobile users spend about 89% of their time viewing media via apps when on their smartphones,...
View ArticleSocial Media Security And Your Business
The benefits of a robust social media presence for a business are myriad and well documented. However, what is less often discussed are the potential risks and security threats that unmanaged social...
View ArticleThe Social Network Battle for Messaging Supremacy
More and more of us are relying on social networks for our day to day communication needs. In fact a 2015 report of the world’s six top social networks in terms of active users, four are dedicated...
View ArticleHow to Spot if Someone is Cheating on Twitter
Hey there – if you came to this article looking for information on how to recognise whether or not someone is being unfaithful on social media, then you have come to the wrong place I’m afraid. This...
View ArticleHow To Deal With Trolls
Trip-trap-trip-trap, here come the billy-goats gruff… Sorry, I was thinking of the wrong type of troll. Today we are here to talk about the internet troll – those much maligned misanthropes of the...
View ArticleMake 2016 The Year You Become A Social Media Guru
You may already think that you’re a social media guru. Indeed, if you do, then I actively encourage you to leave some great advice for everyone in the comments at the bottom of this blog. I’m serious –...
View ArticleReputation Management And The Competitive Edge
As a business, you can influence the way that people perceive your brand, but you can’t control the way they think, or feel – or what they say. And with the Internet playing such a prominent role in...
View Article5 Brands That Are Stealing The Show On Pinterest
Pinterest is one of my favourite social networks – especially, as it happens, from a user’s perspective. It’s true. Social media has gone visual, and more and more I’m tending to be drawn towards those...
View Article3 Great Social Network Alternatives to Boost Niche Visibility
The big three social networks are a great boon to businesses, of that there is little doubt. Facebook, Twitter and Google+ have billions of users between them and offer great ways for businesses to...
View ArticleHow Many Social Networks Should Your Business Be Utilising?
How many social networks should your business be utilising? It’s a good question, but unfortunately one that doesn’t have a cut and dry answer. The variables are simply too many, and, when trying to...
View Article3 Quick Tips for Growing Your Google+ Audience
Google+ is one of those funny old networks that you know you should be exploiting as a marketing channel, yet somehow feel reluctant to do so. When it first appeared, Google+ was rather scornfully...
View Article5 Reasons to Use Social Media to Promote Your Business
Social media marketing is no longer a nice-to-have additional skill. In 2016 and beyond, the mastery of the world’s most popular networks is essential for even the most basic promotions of even the...
View Article6 Effective Tips to Boost Website’s Domain Authority
Domain authority is basically how well a domain or a website will rank in search engine results. It is usually a score from 0-100. The higher the score, the better the ranking will be the domain in...
View ArticleThe Modern Rules Of Restaurant Marketing
With the passage of time, the percentage of smartphone users is only projected to grow. While in 2011, only 10% of the world’s population owned smartphones, in 2018 it has grown to 36%. Moreover, 3.6...
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